💸 Groww | Acquisition

💸

Groww | Acquisition

Groww is a simplified finance app

Groww | Acquisition

Elevator Pitch 😀

Imagine a hassle-free way to invest your money and watch it grow. That's Groww – India's leading online investment platform. With Groww, you can start investing with as little as ₹100.

Our user-friendly app allows you to explore a wide range of financial products, from mutual funds to stocks, right from your smartphone. We provide real-time market data, expert insights, and educational resources to empower your investment journey.

Whether you're a beginner or an experienced investor, Groww simplifies the complex world of finance, making it accessible to everyone.

Join us in shaping a secure financial future.

Invest with confidence, invest with Groww.

About Product:

Groww is a popular online investment platform based in India. Launched in 2017, Groww aims to simplify the investment process for individuals, especially for those who are new to the world of finance. The platform provides a user-friendly interface and offers a wide range of financial products, including mutual funds, stocks, exchange-traded funds (ETFs), fixed deposits, and moreGroww had 6.63 Mn active investors at the end of September 2023 as against Zerodha’s 6.48 Mn. Nextbillion Technology, which operates fintech unicorn Groww, reported a 10.73X year-on-year rise in profit after tax at INR 73 Cr in FY23. Groww has experienced significant growth, rising from roughly 0.78 million users in FY21 to 3.85 million in FY22 and 5.78 million investors in FY23, as per moneycontrol news report.

ICP :

Persona Type	ICP1 (Student, College or Recent Graduate)	ICP2 (Young Professionals)	ICP3 (Mid Senior Professionals)	ICP4 (Senior Professionals)
Demographics
Age	18-20	21-28	28-40	40+
Gender	Male, Female	Male, Female	Male, Female	Male, Female
Location	Tier 1 & 2 Cities	Tier 1 & 2	Tier 1	Tier 1
Marital Status	Single	Single	Single / Married	Married
Moved to a New City?	No	Yes	No	No
Employment Status	Student	Employee	Employee	Self Employed
Income Range	0 - 3L per annum	4L-20L per annum	15 - 35L per annum	20L - 1Cr per annum
Profession	Students, Interns, Freelancers, etc.	Entry-level professionals, sales, analysts, software engineers, etc.	Senior operators in large institutions, Managers, etc.	Business owners, Founders, etc.
Type of Employer	NA	Startups / Corporates / Agencies, etc.	Corporates, Consultancies, etc.	Startups, Family business, etc.
Living Situation	With Family	In PG / individual apartment	With Family	With Family
Interests
Frequently used Apps	Whatsapp, Snapchat, Instagram, Shopping - Amazon, Flipkart, Zepto, Food - Swiggy, Zomato Payment - Phonepe, Google Pay, Music - Jio Saavn, Spotify, etc.	Social - Whatsapp, Snapchat, Instagram, Twiter, Shopping - Amazon, Flipkart, Zepto, Food - Swiggy, Zomato Payment - Google Pay,	Social - Whatsapp, Snapchat, Instagram, Facebook, Twitter Shopping - Amazon, Flipkart, Zepto, Food - Swiggy, Zomato Payment - Google Pay,	Social - Whatsapp, Snapchat, Instagram, Facebook, Twitter Shopping - Amazon, Flipkart, Zepto, Food - Swiggy, Zomato Payment - Google Pay
Content Preference	TV shows, movies, Series , Instagram/youtube reels	TV shows, movies, Series , Instagram/youtube reels, Linkedin	TV shows, movies, Series , Instagram/youtube reels, Linkedin, Latest news, thought Leaders	Consume and write content on the industry, politics, and current affairs
Hobbies	Playing games, dancing, outdoor sports, watching content online, socializing with friends	Playing outdoor sports, watching content online, exercise, traveling, and attending outdoor events.	Watching content online, exercising, listening to music, reading, socializing with friends	Exercise, Reading, Socializing with friends and family, listening to music
Time Spending Habits	Watching movies, playing games, socializing with friends	Watching movies, exercise, reading, playing outdoor sports	Reading, watching content online, listening to music	Exercise, Reading, Socializing with friends and family, listening to music
$ Spending Habits	Shopping, eating / drinking out	Shopping, eating, drinking, smoking, upskilling, transport	Shopping, eating, drinking, smoking, upskilling, fitness memberships	Shopping, eating, drinking, smoking, upskilling, fitness memberships
How did you discover about Groww?	Friend	colleague	colleague	colleague
What all instruments do you invest in?	MF/Stocks	MF/ Stocks/ Insurance	MF/ Stocks/ Insurance /FD/NPS/Gold/	MF/ Stocks/ Insurance /FD/NPS/Gold/

TAM
Indian population	1400.76	In millions
Population in age group (18-40)	600	In millions	Source
population with Internet access(In age 18-40)	70%	In millions
Population with Interest to invest	50%		Source
Addressable population	210	In millions

SAM (Calculation)
TAM	210	In millions
Ability to pay	10%		Source

SAM	21	In millions


SOM(Calculation)

SAM	21	In millions
Population Investing in India(MF at least)	40%		Source
SOM	8.4	In millions

Addressable revenue

Avg SIP in India is 2303, SOM in revenue terms Rs 19325 million

_____________________________________________

Acquisition- Channel Selection

Channel	Cost	Flexibility	Effort	Lead Time	Scale
Organic	Low	Low	Medium	High	Medium
Referral	Medium	Medium	Medium	Medium	High
Paid Ads	High	High	Medium	Low	High
Product Integration	High	Low	High	High	High

Based on the channel selection framework and considering all parameters in the framework, the following channels are selected:

· Organic

· Referral

· Product Integration

.............................................................................................................

· Organic

Current Status of Organic Traffic

High-intent keywords that can be targeted

Keyword	Search Volume	SEO Difficulty	CPC
Mutual Fund	246000	50	40
ELSS	27000	34	48
Tax Saving Mutal Fund	9900	19	67
How to invest in stock market	12110	56	44
Similar Long Tail Keyword with Difficulty less than 40

Content Loops:

💡 Hook: Answers to questions relating to investment, saving etc

💡 Generator: Groww

💡 Distributor: Quora / SEO (through Google search)

Content Idea :

Referral:

Platform Currency: Money

the

How the Current Referral Program works: When your friends create an account with your Groww referral link and invest more than ₹2000 in Mutual funds. You will win a scratch card. In that, you will get a minimum of ₹100 and a maximum of ₹10,000.

So the reward is just scratch card which is not predictable, NOT SURE IF SOMEONE WOULD REFER TO GET THE SCRATCH CARD

What We going to change:

Who will we ask for referrals?

of

How will users discover the referral program?

Step 1: After Sign In up, Complete the Demat account Process.

Step 2: Just After Opening Demat account, the referral program will be activated.

AND

Once I get 12% return on Portfolio, again popup will come to refer you a friend and share that you are earning a 12%+ return

Step 3: Share via WhatsApp:

Message:

Hi,

Imagine earning a return on your investment that's more than 12%, surpassing what traditional options like FDs and banks can offer. It's true! By investing in stocks or mutual funds, you can achieve impressive results. The best part? It's easier than you think! Start your investment journey today and experience the benefits of high returns. Don't miss out on this chance to grow your wealth effortlessly.

Download the Groww app now and unlock the potential of your money.

Happy investing!

Product Integration:

Policy Bazar <> Groww

PolicyBazaar users with an enhanced and holistic financial experience, bridging the gap between insurance and investments. The integration of Groww services into the PolicyBazaar platform signifies a significant step toward a comprehensive financial ecosystem

Why :

1. Enhanced User Engagement:

PolicyBazaar: Increased user interaction due to the availability of investment services, leading to higher retention rates.

Groww: Expanded user base, capitalizing on PolicyBazaar’s extensive customer reach.

2. Cross-Promotion Opportunities:

PolicyBazaar: Cross-promotion of Groww services to PolicyBazaar users, driving additional revenue streams.

Groww: Introduction of insurance products to Groww users, enhancing the platform’s value proposition.

3. Data-Driven Insights:

PolicyBazaar: Access to investment-related data, enabling more targeted insurance offerings.

Groww: Insights from policy data enhancing investment recommendations, improving user satisfaction.

4. Brand Trust and Credibility:

PolicyBazaar: Association with a reputable investment platform, enhancing trust among users.

Groww: Credibility boost by partnering with a leading insurance aggregator, attracting more investors.

User Flow:

Step	User Action	Flow
1	User opens PolicyBazaar app/website.	PolicyBazaar displays the login/signup page.
2	User logs in or signs up.	PolicyBazaar verifies user credentials.
3	User lands on the homepage.	PolicyBazaar displays insurance products/services.
4	User selects an insurance product.	PolicyBazaar processes the insurance purchase.
5	User notices "Investments with Groww" section.	Redirects user to the integrated Groww services page.
6	User clicks on the integrated section/banner.	Displays the unified dashboard with insurance and investment options.
7	User completes financial assessment.	Groww processes the assessment data.
8	User explores investment options.	Displays detailed information about investment products (mutual funds, SIPs, stocks, etc.).
9	User selects desired investment products.	Processes investment transaction (setting up SIPs, making lump-sum investments, etc.).
10	Investment transaction confirmed.	Sends confirmation message with transaction details.
11	User accesses the integrated dashboard.	Displays real-time tracking of insurance policies and investment portfolios.
12	User has queries related to insurance/investments.	Provides 24/7 customer support for assistance.